“With its ominous scents and seditious name, Heretic Parfums goes against the grain in the fragrance world. The artisanal brand was founded in 2016 as a rejection of the industry’s highly synthetic methods, handcrafted from only natural materials, such as essential oils and plant extracts.”
“Working with GP was a revelation,” says perfumer Douglas Little. “Almost instantly, we were geeking out on fragrance together, pulling out notes, describing scents we loved from the world—a winter forest in Yugoslavia, early spring in Japan, the floorboards of an ancient church.” Little’s interest in natural perfumery came from a deep love of nature—but […]
Trendsetters at Work: Heretic Parfum Ask yourself: When’s the last time you really fell in love with a fragrance? Do you even think twice about what your scent says about you? Can you identify your signature scent? If you’re like the majority, chances are that you have a sad collection of once worn celeb-endorsed […]
Douglas Little, Alchemist and Founder of Heretic Parfum Everything that Douglas Little touches turns to magic. With a deeply rooted background in all things naturally wild, and an honest interest in studying the stars (what most would call the art of astrology), Douglas alchemizes elements and concepts into new worlds and exotic fantasies, transcending what […]
ÇaFleureBon Profiles In American Perfumery: Douglas Little of Heretic Parfum + At Odds with the Ideas of The Masses Draw Profile: I was born in Los Angeles in 1974 as a red headed, Scorpio, only child to two photographers. My parents owned a photography studio in North Hollywood, CA. My earliest memories are of that […]
Startup Life: The Beguiling World Of Heretic Perfums Find out why Douglas Little foregoes commonly used synthetic elements to create a line of captivating fragrances featuring only raw, natural materials. Stepping into Douglas Little’s Upper East Side apartment-slash-Heretic Parfum HQ is like entering a darkly alluring world of wonder, where everything from the hypnotic scent […]
THE MASTER OF FRAGRANCES DOUGLAS LITTLE LAUNCHES A NEW PERFUME: HERETIC The experiential marketing mastermind talks about the launch of his fragrance, and the invisible allure of perfumes. Douglas Little, the California native creative genius who has turned marketing into an art form, has made a name for himself by translating a brand’s identity into […]