We spoke to Douglas Little the owner/founder of Heretic Parfum Collection about working with Gwyneth Paltrow, his commitment to natural ingredients and his latest fragrance, Dirty Ginger.

Heretic Parfum Collection was founded by perfume aficionado Douglas Little as a way to explore natural perfumery. He’s worked with brands (like Goop), personalities (like Dita Von Teese) and has cultivated his love of perfume over the years. But his real commitment is to creating unforgettable scents using raw and natural materials. We had the chance to catch up with the New York and L.A.-based Little about his newest scent, Dirty Ginger, and his own personal relationship with fragrance.

What is your favourite scent memory of childhood?

Growing up my parents owned a photography studio and my earliest scent memories were formed in that studio. I can still recall being in one of those baby slings around my Dad’s neck as he developed photos in the dark room. The smell of the photo developers still brings on a flood of memories. While the odour of developer chemicals are not the most pleasant, they have a nostalgic place in my heart.